Hello! I’m Rogerio Puhl.
A multi-style illustrator who is passionate about ideas and how to bring them to life in the most memorable possible way.  
Still in kindergarten, I discovered my vocation. Coming from a very humble family, art seemed almost unattainable at that time, as I dreamed of being a designer. At the age of 14 I got a scholarship to study at the School of Arts of Chapecó, where I studied drawing, painting, and history of art for 7 years. Quickly my illustrations started to draw attraction and at the age of 18 I began to work in a small advertising agency. That’s when the revolution happened. A computer, until then an unknown tool, brought a new world and infinite possibilities to create and produce art.
For 7 years, I worked as an art director. Then, my restlessness and need to illustrate spoke louder. It was 2008 when I went solo and established Studio PUHL, focused on illustrations. From my hometown, Chapecó, I worked for large advertising agencies in Brazil until 2017, when I left for Italy in search of knowledge and new challenges. Nowadays, my studio is based in Turin and I have been able to create awarded work for major companies such as Bayer, Aspirina, Corona, Animal Cancer Foundation, Kiss FM and more.
The versatility of illustration styles and techniques is Studio PUHL’s greatest characteristic, which is the result of my unsettledness. "We are what we consume". The experience acquired as an art director helps to create much more accurate illustrations with technical perfection and care in each detail. Still, it's the passion for art along with my dedication that makes all the difference. Anything you can imagine, I can bring to life in as many different styles.
I had the pleasure to co-create amazing campaigns with the best of the world and now I come to you to make it ever greater.
Just tell me what you need.

Cannes Lions - 3x Shortlists - Industry Craft Illustration - Print & Publishing - 2023
El Ojo - Gold - Graphic production - Play rock 'n' roll - Kiss fm  - 2020
El Ojo - Bronze - Means of entertainment - Play rock 'n' roll - Kiss fm - 2020
Cannes Lions - Shortlist - DAVID/JULIO - Kiss fm - 2016
One Show - Shortlist - USED OIL POSTER - Shell - 2012
Cannes Lions - Shortlist - USED OIL POSTER - Shell - 2012
Cut&Paste - Winner - 2011
Camiseteria - Winner - 40 prints
Threadless - Winner - 02 prints
Lafraise - Winner - 02 prints
Pampling - Winner - 02 prints


Lürzer's Archive, ideafixa.com, Livro Ideafixa, abduzeedo.com, zupi.com.br, Computer arts Brasil, clubedecriacao.com.br,
revistadesign.com.br, HQ Grandes Encontros, HQ Puhl 01


Bradesco, Itaú, Computer Arts, Mtv, Kiss fm, Bayer, TEDx, Brastemp, Sprit, Shell, Red Bull, Volkswagem, Camiseteria, Threadless, La Fraise, Ford, Google, Axe, Claro, Olympikus, Age Isobar, Ideafixa, Havaianas, Pepsico, Hellmann's, Banco do Brasil, Gatorade, Nestlé, Ambev, McDonald's, Banca Mediolanum, TNT Energy Drink, Chevrolet, Mutti, Baskem, Pfizer, Astrazeneca, WSL, Santander, Tiger

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