Hello! I’m Rogerio Puhl.
A multi-style illustrator who is passionate about ideas
and how to bring them to life in the most
memorable possible way.  ​​​​​
My journey with art began back in kindergarten. Coming from a humble family, dreaming of becoming a designer felt almost too ambitious. But at 14, I earned a scholarship to the School of Arts in Chapecó. For 7 years, I immersed myself in drawing, painting, and art history. By 18, my illustrations were already getting noticed and opened the doors to my first advertising agency job. That’s where the revolution began: in front of a computer — still a novelty at the time — I discovered an infinite universe of creative possibilities that would forever change the way I produced art.
After 7 years as an art director, my restlessness spoke louder. In 2008, Studio PUHL was born, dedicated exclusively to illustration. From Chapecó to the world, I collaborated with major Brazilian agencies until 2017, when I crossed the ocean to live a new chapter in Italy — the cradle of art. It was 8 years of immersion, growth, and creation until my return to Brazil, now with even more energy for a new stage: painting murals, creating unforgettable campaigns, and, of course, winning more awards.
The strength of Studio PUHL lies in its versatility of styles and techniques. Every stroke reflects creative restlessness, the precision of an art director, and an obsession with craft. From the simplest projects to the most complex, each one is treated with the same dedication: rich details, flawless finishing, and the relentless pursuit of perfection.
But there’s something no technique can replace: passion. It’s what drives every line and brings ideas to life in unforgettable ways.
And here’s an essential point: at Studio PUHL, there is no artificial intelligence. Every illustration is 100% handcrafted — with aesthetics, purpose, and soul — standing against the flood of random images saturating the market. My mission is to deliver unique illustrations, created by a human to move other humans.
Throughout my career, I’ve had the privilege of co-creating campaigns with some of the best creatives in the world. Today, I bring all this experience, energy, and passion to your ideas.
Because you have an idea.
And I have the commitment to PUHL it off.
Awards:
Clube da Criatividade Portugal - 2025
Sacoor Brothers
4 Shortlists - 2 Silver Awards
Category: CRAFT / Art Direction in Advertising
Category: CRAFT / Illustration in Advertising

Cannes Lions - 2023 
Animal TV
3x Shortlists - Industry Craft Illustration - Print & Publishing

Cannes Lions - 2021
Neurocrine - Cards To Heroes
1x shortlist (pharma) 
Clio Health - 2020
ACF - When one dog gives
Silver - Print  
Bronze - Poster e Illustration 

El Ojo - 2020
Gold - Graphic production - Play rock 'n' roll - Kiss fm  

El Ojo - 2020
Bronze - Means of entertainment - Play rock 'n' roll - Kiss fm

One Show - 2020
Merit - Craft / Illustration - Play rock 'n' roll - Kiss fm

Cannes Lions - 2016
Shortlist - DAVID/JULIO - Kiss fm
One Show - 2012
Shortlist - USED OIL POSTER - Shell

Cannes Lions - 2012
Shortlist - USED OIL POSTER - Shell

Cut&Paste - 2011
Winner

Camiseteria 
Winner - 40 prints
Threadless 
Winner - 02 prints
Lafraise 
Winner - 02 prints

Pampling 
Winner - 02 prints
Publications:
Lürzer's Archive, ideafixa.com, Livro Ideafixa, abduzeedo.com, zupi.com.br, Computer arts Brasil, clubedecriacao.com.br, revistadesign.com.br, HQ Grandes Encontros, HQ Puhl 01

Clients:
Trident, 30e, Sacoor Broders, Eno, Bradesco, Itaú, Computer Arts, Mtv, Kiss fm, Bayer, TEDx, Brastemp, Sprit, Shell, Red Bull, Volkswagem, Camiseteria, Threadless, La Fraise, Ford, Google, Axe, Claro, Olympikus, Age Isobar, Ideafixa, Havaianas, Pepsico, Hellmann's, Banco do Brasil, Gatorade, Nestlé, Ambev, McDonald's, Banca Mediolanum, TNT Energy Drink, Chevrolet, Mutti, Baskem, Pfizer, Astrazeneca, WSL, Santander, Tiger
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