The idea of this agency was to represent, through an infographic, that in the world today there are 154 “David Bowies” and only 3 kinds of “Julio Iglesias”, demonstrating that rock has a much more fanatical audience than other musical genres. As soon as I read the briefing, I imagined this universe starring floating ferns. I wanted a realistic style, but I also wanted the brushstrokes and textures on the ferns to be very evident. This surrealist universe worked very well, and we reaped many benefits from this project.
Cannes Lions: Shortlist - Print & Publishing - 2016