The challenge of this project was to talk about a skin disease (dermatitis), a non-communicable disease, in a way to empower patients.
The illustrated characters should convey this idea of strength and pride. The illustration style has some street art characteristics, so we have a lot of digitally created paint texture, drips and spray. In order to highlight the dermatitis spots, we worked the characters in black and white.
The typography was developed by artist Jackson Alves.