Trident
Leo Burnett invited our studio to create the illustrations and lettering for the special edition packaging of The Town 2025. Each flavor was inspired by a different music genre — pop, rock, funk, electronic, and trap — with the creative direction rooted in sticker culture. Dozens of vector-style stickers were designed, drawing on visual references from music, the festival, and its audience, resulting in vibrant packaging full of attitude.
Agência:
Leo Burnett