Chevrolet
I was invited by the agency WMcCann to illustrate the portraits of the protagonists for Chevrolet's "Brasil 70" campaign. The goal of the project was to capture the striking visual aesthetics of the 1970s. To achieve this, I developed an illustration style that channels the traits and characteristics of the era, drawing inspiration from urban murals, classic advertisements, and the fluidity of watercolor painting. The result is a color palette and texture that honor the period, blending nostalgia and modernity to tell this story.
Agency:
WMcCANN