Claro
. Ogilvy
. Festival Planeta Terra 2011
2011
The creation of illustrations and characters for Claro's online campaign (a telecom company) to publicize the company's participation in the Planeta Terra 2011 music festival, the promotion selected among the festival's audience people who had the craziest hair, the tightest pants and the most customized t-shirt, these characters were born to represent this audience, and to publicize this promotion on social networks.
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